A certificate of authenticity (CoA), gives a buyer the knowledge that you are professional, your work is of good quality, and their purchase with you was a sound investment. This document should come with every single piece of artwork you create. One of the most valuable additions to any artist’s business is a certificate of authenticity.Ī certificate of authenticity is a powerful tool in guaranteeing your integrity as an artist, your business isn’t complete without one. However, there are a couple of things you need to introduce to your business in order to advertise yourself as a professional individual. As a creative person, marketing, strategy and professional profitability may be foreign to you. The art market can seem like an overwhelming place for many artists. Why do you need a CoA and how can it encourage buyer’s trust in your business? It is an industry standard that artists use a Certificate of Authenticity (CoA) in the sale of their art.
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